Crown Review: The Commonest Pub Name in Britain

Crown Review: The Commonest Pub Name in Britain

It means loyalty, and it meant it at a time when the alternative was being hanged for the alternative

The Crown holds a 4.3 from nine hundred and sixty-six people, charges ten to twenty pounds, and bears what is, depending on which survey you believe, either the first or second commonest pub name in Britain.

Why a crown

Two reasons, and the first is dull and the second is not.

The dull reason is that a crown is easy to draw and instantly recognisable, which we have now established is the single most important criterion in the entire history of pub signage. A swan, a goat, a castle, a crown – these are icons, chosen for legibility by people whose customers could not read.

The interesting reason is that it was a statement.

To put a crown over your door was to declare, in a picture, that you were for the King – and in sixteenth and seventeenth-century England, that was not a decorative gesture.

The Crown. It meant something. It could get you killed.

What it cost to be wrong

Consider the century this country had.

Henry VIII broke with Rome and executed people for the old religion. Mary restored it and burned people for the new one. Elizabeth restored the new one and executed Catholic priests.

Then a civil war, in which the King was defeated, tried, and beheaded in Whitehall in 1649 – and we wrote about that at the Kings Head, and noted that the pubs called the King’s Head did not bother to change their signs.

Then eleven years of a republic, in which a crown over your door was a provocation.

Then the Restoration, in which the absence of one was.

Landlords navigated all of it, and the vast majority of them navigated it by doing absolutely nothing and keeping their heads down, and the signs stayed up through every reversal because taking one down was as legible a statement as putting one up.

The safest thing in England

And that is the point, and it is why there are so many.

A crown is loyalty in the abstract. It does not specify a monarch, a religion, a party or a dynasty. It cannot become dated. It survived Henry, Mary, Elizabeth, Charles, Cromwell, Charles again, James, William, and every subsequent convulsion, without a single brushstroke.

It is the same insulation we identified at the Princess of Wales, the Prince of Wales and the Princess Royal: name yourself after the institution and never the man, and you are safe forever.

The Institute for Durable Branding in Ilford has now completed its work across both surveys and ranks the Crown first. It is the most future-proofed sign in Britain and it has been for four hundred years.

The pub

Cheap for the postcode, honest, busy, and doing a 4.3 across a real sample. A proper Covent Garden local of the kind that this district has been steadily losing.

Verdict

Good pub, cheap pint, and a sign that has outlived nine monarchs, one republic, and every argument about any of them.

The Rose and Crown

And the compound version is even cleverer, and it is everywhere.

A rose and a crown together is the Tudor settlement in a single image – the red rose of Lancaster and the white rose of York, fused into the Tudor rose, under the crown that united them.

It is a piece of political propaganda from the 1480s, designed by Henry VII’s people to assert that the Wars of the Roses were over and that he had ended them by marrying the other side.

It worked so well that it is now simply a decoration, and it is hanging over several hundred English pubs, and it is one of the most successful pieces of state messaging in European history.

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