London IHG Hotel Guide: One Company, Roughly Nine Hundred Brand Names

London IHG Hotel Guide: One Company, Roughly Nine Hundred Brand Names

A London IHG hotel guide to the InterContinental, Holiday Inn, Kimpton and voco maze – all owned by the same company. The deadpan untangling.

If you searched London IHG hotel, here is the key fact: IHG Hotels & Resorts runs a sprawling portfolio across London under many different names – InterContinental, Holiday Inn, Crowne Plaza, Kimpton, voco and Hotel Indigo are all the same company. Booking one is less a choice of hotel than a choice of vocabulary.

London IHG Hotel Brands: A Family Tree With Too Many Cousins

The full range is laid out on the official IHG site, which lists everything from budget rooms to suites with a view of a more expensive suite. “Every London IHG hotel is part of one rewards programme,” said a spokesperson for the Department of Confusingly Similar Logos, which we invented. “The brands are different. The shower pressure is a lottery.”

Choosing A London IHG Hotel

At the top sits the InterContinental name, detailed at the InterContinental site, all marble and concierge. At the practical end is Holiday Inn, documented at the Holiday Inn site, the reliable cousin who owns a sensible car. Between them sit the boutique Kimpton and Hotel Indigo brands, for travellers who want personality with their points.

The Loyalty Trap

The genius of a London IHG hotel stay is the rewards scheme, engineered so that one night becomes a lifelong relationship with a points balance you check more than your bank account.

“I booked what I thought was a small boutique and it turned out to be IHG. Then my next three hotels were also IHG,” said one traveller. “I have not knowingly chosen a hotel chain in years. They simply have me.”

So, to recap: a London IHG hotel could be a marble palace or a motorway-adjacent Holiday Inn, they all share one rewards programme, and the only real decision is which of the company’s many names you would like on the little soap.

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