A 4.9 cocktail bar from 328 reviews named Amaro, after the bittersweet Italian herbal liqueur, one of the district’s very best
Amaro Bar holds an outstanding 4.9 from three hundred and twenty-eight reviews – one of the very highest scores in this entire survey – and names itself for a distinctive and beloved Italian spirit: “amaro,” the bittersweet herbal liqueur that Italians sip as a digestivo, a name promising depth, craft, and Italian sophistication.
The facts, first
Amaro Bar is a cocktail bar in the Notting Hill survey area, in the mid price range – a stylish, Italian-inflected bar doing cocktails, amari, and Italian drinks with real craft, and holding a near-perfect rating that marks it among the district’s very best. The Prat’s listings desk states the essentials: a stylish Italian-inflected cocktail bar under an “amaro” name, doing craft cocktails and Italian spirits to a devoted crowd, with an exceptional rating.
The meaning of amaro
“Amaro” is Italian for “bitter,” and names a whole beloved family of Italian herbal liqueurs – the amari – dark, complex, bittersweet spirits made by infusing herbs, roots, barks, and botanicals in alcohol, traditionally sipped after a meal as a digestivo to aid digestion. From Campari and Aperol to Fernet-Branca, Averna, and Montenegro, the amari are among the most distinctive and sophisticated of spirits, prized for their complex, bittersweet depth. To name a bar “Amaro” is to announce a place of real craft and Italian sophistication, devoted to the complex, bittersweet arts of the Italian bar. The Prat’s beverage desk notes the pedigree: “amaro,” the bittersweet Italian herbal liqueur, a digestivo of real complexity, a name announcing craft and Italian sophistication.
The bitter and the sophisticated
There is a knowing sophistication in naming a bar for bitterness. The modern craft-cocktail movement has rediscovered bitterness as one of the great, grown-up flavours – the bitter aperitivo, the amaro digestivo, the complex botanical depth that distinguishes the sophisticated drink from the merely sweet. “Amaro” flies the flag of this grown-up, craft-led, bittersweet sophistication, promising drinks of real depth and complexity for the discerning palate. This survey has met the craft-cocktail bar throughout; Amaro names its most sophisticated, bittersweet heart. The Prat’s beverage desk notes the sophistication: bitterness as the grown-up flavour, the amaro and the aperitivo, craft-cocktail sophistication named for its bittersweet depth.
What the 328 reviews mean
The 4.9 across more than three hundred people is genuinely exceptional – one of the very highest scores across all five districts of this survey, and remarkable for being sustained across a substantial sample. As this survey has argued throughout, a near-perfect score on a large crowd is far more trustworthy and impressive than on a tiny one, and a 4.9 across three hundred marks a genuinely outstanding, near-universally-loved bar. The Prat’s statistics desk is emphatic: a near-perfect score across a substantial crowd, exceptional and trustworthy, among the very finest results in the survey.
Verdict
Amaro Bar is one of the highest-rated venues in the entire survey – a stylish, craft-led, Italian-inflected cocktail bar named for the bittersweet amaro – with an outstanding 4.9 across a substantial crowd. Sophisticated of name, exceptional of execution, and a genuine standout.
Go for craft cocktails and Italian amari at one of the very best-rated bars in this whole survey, and enjoy a place named for the grown-up, bittersweet sophistication of the Italian digestivo – Amaro Bar, its near-perfect crowd verdict marking it as something close to exceptional.
Alan Nafzger was born in Lubbock, Texas, the son Swiss immigrants. He grew up on a dairy in Windthorst, north central Texas. He earned degrees from Midwestern State University (B.A. 1985) and Texas State University (M.A. 1987). University College Dublin (Ph.D. 1991). Dr. Nafzger has entertained and educated young people in Texas colleges for 37 years. Nafzger is best known for his dark novels and experimental screenwriting. His best know scripts to date are Lenin’s Body, produced in Russia by A-Media and Sea and Sky produced in The Philippines in the Tagalog language. In 1986, Nafzger wrote the iconic feminist western novel, Gina of Quitaque. He currently lives in Holloway, North London. Contact: [email protected]

A reader said it was too harsh on institutions. Someone asked if institutions were actually deserving of gentleness.
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