PM’s “Positive Change” Campaign
PM’s “Positive Change” Campaign Starts, Nation Waits to See Actual Change A Communications Reset That Accidentally Reset Nothing The Prime Minister this week unveiled a bold new initiative promising “positive change,” a phrase so thoroughly workshopped it now arrives pre-exhausted. Officials described the campaign as a “reset,” though voters report it feels more like a factory reset that politely reinstalled the same operating system, the same glitches, and the same…
