Fitzrovia Belle Review: The Hotel Bar Is the Best Value in London and Nobody Uses It

Fitzrovia Belle Review: The Hotel Bar Is the Best Value in London and Nobody Uses It

Walk in. Sit down. Nobody will ask which room you are in, and nobody ever has.

The Fitzrovia Belle holds a 4.3 from twelve hundred and twenty-three people, and it is the bar of a hotel.

Which means we get to make the most useful argument in this survey for the last time in a new district.

The arbitrage

Eight postcodes. A thousand and ninety-eight articles.

The hotel bar is the best value in London drinking and essentially nobody in this city uses it.

The Connaught, which has been named the best bar in the world, holds a 4.6. Claridge’s holds a 4.8. Artesian, also named the world’s best, holds a 4.6. The Clipper Lounge holds a 4.9 from a hundred and twenty-four people and nobody has heard of it.

The Coburg. The Fumoir. The Library Bar, on a 4.8. Seed Library. Primo. GNH. The Lobby Bar.

Every one of them calm, well run, comfortable, and considerably better than it needs to be.

The hotel bar. Walk in. Nobody has ever asked.

Why nobody goes

It is not the price. A great many of them are no more expensive than the bar next door, and several are cheaper.

It is a specific, entirely irrational conviction that you are not allowed in.

That a hotel lobby is private. That somebody will ask which room you are staying in. That you will have to explain yourself.

Nobody will ask.

A hotel bar is a licensed premises open to the public. It is not a members’ club. There is no list. There is no membership. Nobody is going to check a room key.

Eight postcodes. It has never once happened.

Why they are good

Because they are not trying to be anything.

A hotel bar has no marketing problem. It has a guaranteed customer – the person upstairs – and it therefore has no incentive whatsoever to be interesting.

So it is simply good.

Comfortable chairs. Proper lighting. A competent list. Staff who are not performing. And a noise level at which two people can hear each other.

The complete specification

After a thousand and ninety-eight articles, here is everything a good bar needs.

A chair you can sit in for two hours. Light you can read a menu by. A noise level at which two people can hear each other. Somebody behind the bar who is pleased to see you.

That is the entire list.

No rope. No theme. No hidden door. No Prohibition premise. No rooftop.

And the hotel bars deliver every item on it by accident.

Verdict

Honest number, good room.

The one thing they get wrong

The lighting, occasionally, and it is worth naming because it is the only failure mode.

A hotel bar that has been recently refurbished by a design consultancy will frequently be too dark – because darkness photographs well, and because somebody has confused atmosphere with an inability to see.

You should be able to read the menu without turning on a phone.

That is not a high bar. It is the lowest possible bar.

And a startling number of expensive rooms in this survey fail it.

Verdict

Honest number, good room.

Walk in. Sit down. Nobody is going to stop you.

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