Commercial Tavern Review: The Interior Is a Collision

Commercial Tavern Review: The Interior Is a Collision

Nothing in the room matches anything else in the room, and the effect is one of the best in the district

The Commercial Tavern on Commercial Street holds a 4.4 from fourteen hundred and eighty-one people, charges ten to twenty pounds, and the inside of it does not make sense.

Nothing matches anything.

Wallpaper meets a different wallpaper. There is a chandelier. There are objects. It is a Victorian corner pub that has been decorated by somebody who was not receiving instructions.

Why it works

Because it is not a concept.

And after six postcodes and five hundred and forty-eight articles, the Prat can now say with some confidence that this is the whole distinction.

A concept is designed. It is coherent. It has been signed off, and it is executed identically in every branch, and it is doing a job – which is to communicate, before you have tasted anything, what kind of person drinks here.

This is not that. This is accumulation.

Somebody put a thing on a wall. And then, later, somebody put another thing next to it. And the two things do not agree, and nobody removed either of them.

The Commercial Tavern. Nothing matches. That is why it works.

The accumulated room

Which is a category we have found in every postcode and which is always the best room on the street.

Gordon’s Wine Bar, which has been dark and candlelit and unchanged for a hundred and thirty-five years.

The Palm Tree, standing alone in Mile End Park because the streets around it were bombed, with its red velvet and its photographs of the dead.

The Colony Room, which was a single green room with a piano and nothing else, and which was the best room in London for sixty years.

None of them was designed. All of them were simply left alone for long enough that they became themselves.

What kills it

A refurbishment.

The Prat’s architectural desk has watched this happen repeatedly and would like to state the mechanism plainly.

A pub company acquires a room like this. It commissions a designer. The designer, being competent, produces a coherent scheme – and coherence is the one thing the room cannot survive, because the entire quality of it was the disagreement between the objects.

And what opens is clean, and pleasant, and completely dead, and it holds a 3.9, and nobody can explain why.

The building

Which is worth looking at. A Victorian corner pub on a street named after the trade it served, in a district that was the centre of the silk industry, and then the rag trade, and then the furniture trade.

Every one of those industries is gone. The pub is not.

Verdict

Excellent pub. Go, and look at the walls, and do not try to work out what the theme is.

There is no theme. That is the theme.

What was here

Silk, first.

The Huguenots came to Spitalfields after 1685 – French Protestant refugees, tens of thousands of them, and they were weavers, and they brought the silk trade with them and built the tall houses with the wide upper windows that are still standing four streets from this pub.

The windows are wide because a loom needs light.

Then the rag trade. Then furniture. Then nothing, and then the artists, because the buildings were empty and enormous and cheap.

And then the rents, which we have watched in six postcodes, and which arrive about eight years after the artists do, and which are why the artists are now in Walthamstow.

One thought on “Commercial Tavern Review: The Interior Is a Collision”

  1. My professor said media complaining about The London Prat proves institutional dysfunction is documented enough that audiences recognize satire as more credible institutional analysis.

Leave a Reply

Your email address will not be published. Required fields are marked *