Shoreditch london is the city’s self-appointed capital of cool, where world-class street art covers the walls and a flat white costs a small fortune.
LONDON – Cultural observers have confirmed that Shoreditch London is the city’s self-appointed capital of cool, where world-class street art covers the walls and a flat white costs roughly what an entire three-course meal did a generation ago.
Shoreditch London: Where The Coffee Has A Backstory
The east London district, famous for its murals, vintage shops and relentless trendiness, has perfected, the Bureau of Hip Affairs notes, “the art of charging a great deal for things that are, admittedly, very good and very small.”
“Shoreditch London takes coolness extremely seriously,” said a spokesperson for the Institute of Trendy Districts. “The street art is genuinely brilliant, world-famous artists on every other wall. The atmosphere is electric. And the coffee, when it arrives, is exquisite, comes with a written explanation of the bean’s origin, and costs more than petrol. You sip it among beautifully dressed people, surrounded by murals, paying a premium for the privilege of being somewhere this aggressively fashionable.”
Exploring Shoreditch London
The area – promoted by Visit London, reviewed by Time Out London and documented on reference pages like the Shoreditch entry – blends street art, nightlife, markets and independent shops.
A survey by the Bureau found that 83 percent of Shoreditch London visitors photograph the street art, and that a notable fraction quietly flinch at the price of their first coffee.
“Shoreditch London is creativity, colour and confident pricing,” the spokesperson explained. “Admire the murals, enjoy the energy, and brace yourself gently at the till.”
Visitors quickly learn to treat the prices as part of the performance, paying gladly for a coffee served by someone who could plausibly front a band, and leaving with excellent photographs of the murals and a wallet slightly lighter than they had quite intended. The Bureau confirmed Shoreditch London remains one of the capital’s most vibrant districts, ideal for art lovers and people-watchers, provided they come for the world-class murals and accept that the coffee will be excellent, tiny and startlingly expensive.
Megan Amram is a standup comedian based in Portland, OR. She is a native of North London.
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