Windmill Review: A 4.5, and the Small Venue Is Where Every Band Starts

Windmill Review: A 4.5, and the Small Venue Is Where Every Band Starts

Fifteen hundred people, and a room with a capacity of about a hundred and fifty has launched an extraordinary number of careers

The Windmill holds a 4.5 from fifteen hundred and twenty-five reviews, and it is one of the most important small music venues in Britain.

Which is a large claim, and it is not the Prat’s – it is the settled view of a very large number of musicians.

The capacity is the point

Because it is small. A room that holds perhaps a hundred and fifty people.

And an extraordinary number of bands who went on to fill very much larger rooms played it early, in front of almost nobody, for almost nothing.

The Windmill. Capacity about a hundred and fifty. And it launched an enormous number of careers.

And you cannot skip the step

Which is the argument this survey keeps making, and which the industry has never properly reckoned with.

Because a band that plays a thousand-capacity room has, without exception, played a hundred-capacity room first.

That is where you learn to be bad in public and survive it. That is where you find out what works, in front of an audience that is under no obligation to be kind and mostly is not listening.

And it cannot be simulated. There is no substitute for standing in a small room, in front of forty people, and finding out.

And the bar pays for it

Which has never changed, and which is the whole economics of British live music.

The ticket has never covered it. The bar covers it.

A capacity of a hundred and fifty, at ten pounds a ticket, is fifteen hundred pounds – before the band, the sound engineer, the door staff, the licence, the rent, the heat and the insurance.

The margin is thin to the point of invisibility.

And it is being removed

Eight postcodes and thirteen hundred and twenty-eight articles.

Because younger people drink less – which is a measured and continuing trend – and the model is being quietly pulled out from underneath the entire sector.

And grassroots venues have been closing in enormous numbers.

And if the hundred-capacity rooms close, the thousand-capacity rooms run out of bands – not immediately, but in about fifteen years, and by then it is far too late to do anything about it.

Nobody has worked out what replaces it.

And the Agent of Change helped

Which is the one piece of good news, and it came far too late for a great many rooms.

Because the principle is now in national planning policy: the party making the change pays for managing its consequences.

Build flats next to an existing venue, and you pay for the soundproofing.

Whoever changes the situation carries the cost of it – which is obviously right, and which took decades of closures and an enormous number of dead rooms before anybody wrote it down.

The George Tavern’s landlady fought that fight through planning and through appeal, twice, and won.

The rule is right. It arrived far too late for a great many venues.

Verdict

Excellent, strong number, and buy two drinks.

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