Satay Review: A 3.8, and Satay Is a Grill You Can Carry

Satay Review: A 3.8, and Satay Is a Grill You Can Carry

Thirteen hundred people, and a skewer over charcoal is the oldest street food format there is

Satay Bar holds a 3.8 from thirteen hundred and eight people, charges twenty to sixty pounds, and it is a Brixton institution, and the number needs explaining.

The skewer is the format

And it is one of the oldest food technologies there is.

Because a skewer over charcoal solves several problems at once, and it does it with almost no equipment.

It divides the meat into small pieces, which cook in minutes rather than an hour – and fuel is expensive, and time is money.

It gives an enormous surface area, which means an enormous amount of Maillard browning, which is where nearly all the flavour lives.

Satay. A skewer over charcoal. The oldest street food format there is.

And it is portable

Which is the commercial point.

Because the whole apparatus is a box of charcoal and a fan.

You can carry it. You can set it up on a pavement. You can move when the police come.

And the customer eats it standing up, with their hands, and walks away – which means no plates, no washing up, no seats, and no rent.

The constraint made the product.

A New York pizza slice is thin, huge and foldable because the rent is high and the customer must get back to work. And a satay skewer is small, fast and portable for exactly the same reasons, four thousand miles away.

The 3.8

Which we will defend, because it is structural.

Because a long-established venue carries a penalty that nobody accounts for.

It has been open for a very long time. It has therefore accumulated thirteen hundred evenings – and every bad one is in the average forever.

Volume punishes.

And a venue that has been in a district for decades is being compared, on the same scale, with a room that opened in March and has forty reviews from its own friends.

And it is expensive for a skewer

Which is the honest half.

Because twenty to sixty pounds, for a food whose entire history is cheap, fast and standing up, is a gap – and the star rating measures the gap.

Being surprised by money cannot be forgiven.

Not the price. The surprise.

A venue that is expensive and says so is fine. Nobody has ever left a one-star review because a place was costly and honest about it.

What people cannot forgive is arriving with one expectation and leaving with a different bill – and it has never once been forgiven, in any district, by anybody.

And the satay is not the peanut sauce

Which is worth correcting.

Because in Britain satay has come to mean, very nearly, peanut sauce – and it does not mean that at all.

It means the skewer. The grilled meat.

The sauce is a common accompaniment and it is not the definition, and there are a great many satays that do not involve peanuts in any way.

The word describes something difficult, somebody works out how to sell it, and the difficulty is the first thing removed.

Verdict

An institution, and a better number than it looks.

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