As Brits panic over inflation hitting multi-month highs, the government insists this counts as morale growth.
LONDON – Prime Minister Keir Starmer announced a new way of interpreting inflation figures this week, urging the public to focus less on prices and more on emotional resilience. Speaking near Downing Street, Starmer explained that rising costs were evidence the nation was “believing in itself again”. Treasury officials added that food, rent, and energy prices have increased because confidence has become contagious. Supermarkets confirmed that optimism causes spontaneous price rises, particularly near bread.
A YouGov-style poll found most Britons feel poorer but are encouraged to remain upbeat while paying more. Economists described the policy as confusing but soothing. The government insisted this balance was intentional. According to UK inflation data from the Office for National Statistics, the actual figures tell a rather different story.
Bethan Morgan is an experienced satirical journalist and comedy writer with a strong editorial voice shaped by London’s writing and performance culture. Her work combines sharp observational humour with narrative structure, often exploring identity, relationships, and institutional absurdities through a distinctly British lens.
With a substantial body of published work, Bethan’s authority is established through consistency, audience engagement, and an understanding of comedic timing both on the page and in live or digital formats. Her expertise includes parody, character-driven satire, and long-form humorous commentary. Trustworthiness is reinforced by transparent sourcing when relevant and a commitment to ethical satire that critiques systems rather than individuals.
Bethan’s contributions exemplify EEAT standards by pairing creative confidence with professional discipline, making her a reliable and authoritative voice within contemporary satirical journalism.
