Last Updated: December 2024
Prat.uk Limited (“we,” “our,” “us,” or “Company”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (prat.uk) and use our services, including our email newsletter, subscription services, and interactive features.
Please read this Privacy Policy carefully. If you do not agree with our practices, please do not use our services. By accessing and using prat.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
Information You Provide Directly
Contact Forms: When you submit tips, inquiries, or contact us through our website, we collect your name, email address, subject matter, and message content.
Newsletter Subscription: When you subscribe to our newsletter, we collect your email address. You may optionally provide additional information such as name or interests.
Account Creation: If you create an account on our platform (for premium content, commenting, or other services), we collect your name, email address, and any other information you provide in your profile.
Comments and User Content: If you leave comments, participate in discussions, or submit content to our platform, we collect that information along with your username and profile information.
Correspondence: When you email us directly, we retain copies of your correspondence and our responses for record-keeping and customer service purposes.
Information Collected Automatically
Server Logs: Our web servers automatically record information about your access to our website, including your IP address, browser type, operating system, pages visited, time and date of visits, and referring URLs.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience, remember your preferences, understand how you use our site, and deliver personalized content. This includes both session-based cookies (which expire when you close your browser) and persistent cookies (which remain on your device).
Analytics: We use third-party analytics services (such as Google Analytics) to understand user behavior, traffic patterns, and engagement with our content. These services may collect information about your IP address, device information, and browsing behavior.
Third-Party Pixels and Tags: We may use third-party tracking pixels, conversion tags, and similar technologies from advertising and analytics partners.
How We Use Your Information
We use the information we collect for the following purposes:
Service Delivery: To provide, maintain, and improve our website and services, including responding to your inquiries, processing newsletter subscriptions, and managing your account.
Communication: To send you newsletters, updates about our content, responses to your inquiries, and information about our services. You may opt out of non-essential communications at any time.
Content Personalization: To customize your experience, deliver relevant content, and remember your preferences.
Editorial Purposes: To evaluate story tips, editorial submissions, and reader feedback for possible publication or editorial consideration.
Analytics and Improvement: To analyze usage patterns, understand audience engagement, identify trends, and improve our content and services.
Security and Compliance: To detect, prevent, and address fraud, abuse, security incidents, and other technical and legal issues.
Legal Obligations: To comply with applicable laws, regulations, legal processes, and governmental requests.
Marketing and Advertising: To send you promotional materials, special offers, and information about services we believe may interest you (only with your consent where required by law).
Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, we rely on the following legal bases for processing your personal data:
Consent: Where you have explicitly consented to our processing (for example, newsletter subscriptions or marketing communications).
Contractual Necessity: Where processing is necessary to fulfill a contract with you (for example, account management or service delivery).
Legitimate Interests: Where our legitimate interests in processing your data are not overridden by your rights and interests (for example, analytics, security, fraud prevention, and service improvement).
Legal Obligation: Where processing is required by law or legal process.
Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:
Service Providers: We share information with third-party vendors and service providers who perform functions on our behalf, including hosting providers, email service providers, analytics services, payment processors, and customer support tools. These service providers are contractually obligated to use your information only for the purposes we specify and to maintain the confidentiality and security of your data.
Legal Requirements: We may disclose your information when required by law, court order, government request, or to protect our legal rights.
Protection of Rights: We may disclose information to prevent, investigate, or address fraud, security issues, or other violations of our terms of service or law.
Business Transfers: If prat.uk is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.
Editorial Purposes: With your explicit consent, we may reference (but not publish) information from story tips or reader submissions in our editorial decision-making and discussions with fact-checkers or sources.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, in accordance with applicable law. Retention periods vary depending on the type of information and the purpose of processing:
Newsletter Subscribers: We retain your email address for as long as you remain subscribed. Upon unsubscription, we retain your email for up to 30 days before deletion to prevent accidental re-subscription.
Account Information: We retain account information for as long as your account is active, plus 12 months after account closure for potential recovery or dispute resolution.
Story Tips and Editorial Submissions: We retain this information for up to two years for editorial consideration, fact-checking, and potential follow-up.
Server Logs and Analytics Data: We retain server logs for approximately 90 days and anonymized analytics data for up to two years.
Legal Records: We may retain information longer if required by law or to protect our legal interests.
Your Rights
Under UK GDPR and applicable data protection law, you have the following rights:
Right of Access: You have the right to request a copy of the personal data we hold about you.
Right to Rectification: You have the right to request correction of inaccurate or incomplete personal data.
Right to Erasure: You have the right to request deletion of your personal data in certain circumstances (the “right to be forgotten”).
Right to Restrict Processing: You have the right to request that we limit how we use your personal data.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly-used format and to transmit that data to another organization.
Right to Object: You have the right to object to processing of your personal data for certain purposes, including direct marketing.
Right to Withdraw Consent: If we process your information based on your consent, you may withdraw that consent at any time.
To exercise any of these rights, please contact us at privacy@prat.uk with details about your request. We will respond within 30 days or as otherwise required by law.
Security of Your Information
We implement comprehensive security measures designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:
• Industry-standard encryption (SSL/TLS) for data transmission
• Secure password storage and authentication protocols
• Regular security audits and penetration testing
• Access controls limiting employee access to personal data
• Confidentiality agreements with employees and contractors
• Incident response procedures for data breaches
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially reasonable protections, we cannot guarantee absolute security. You use our services at your own risk.
Third-Party Links
Our website may contain links to third-party websites and services that are not operated by prat.uk. This Privacy Policy applies only to information collected through our website. We are not responsible for the privacy practices of third-party websites, and we encourage you to review the privacy policies of any external sites before providing your information.
Cookies and Tracking
Our website uses cookies to enhance your experience. You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect your ability to use certain features of our website.
For more information about cookies and how to manage them, visit allaboutcookies.org or youronlinechoices.eu.
Do Not Track
Some browsers include a “Do Not Track” feature. Our website does not currently respond to Do Not Track signals. For more information about Do Not Track, visit allaboutdnt.com.
Children’s Privacy
Our website is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete such information promptly. If you believe we have collected information from a child under 13, please contact us at privacy@prat.uk.
International Data Transfers
Our website and services are hosted in the United Kingdom and are governed by UK data protection law. If you access our website from outside the UK, you are transferring your personal information to the UK. By using our services, you consent to this transfer.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website and updating the “Last Updated” date above. Your continued use of our services following the posting of changes constitutes your acceptance of the updated Privacy Policy.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or wish to exercise your rights, please contact us at:
Email: privacy@prat.uk
Address: Prat.uk Limited, London, United Kingdom
If you are not satisfied with our response to your privacy inquiry, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection. You can reach the ICO at ico.org.uk or 0303 123 1113.
Data Protection Resources
For more information on UK data protection law and your rights as a data subject:
Information Commissioner’s Office (ICO) — UK’s independent authority for data protection, providing guidance on GDPR rights, data privacy, and how to lodge complaints.
UK GDPR Guidance — Official UK government guidance on General Data Protection Regulation requirements and user rights.
National Union of Journalists Data Protection Resources — Professional guidance on data protection practices for media organizations and journalists.
SOURCE: satire.info